Fiat Debuts New Jennifer Lopez Ad Featuring…the 500 Cabrio

The North American division of Fiat has launched its second commercial about Jennifer Lopez featuring the new 500 Cabrio. And no, we're not the ones to get it wrong here but Fiat's advertising agency which seems to have got its priorities confused.

While we get to see more of the Fiat 500 Cabrio than the first online ad with J. Lo, the commercial, title "My World" continues to focus on the "actress, entertainer, philanthropist and entrepreneur" with her song "Until it beats no more" playing on the background.

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Lil' Monster: Romeo Ferraris Fiat 500 Abarth Stradale Packs 300HP

The first photos of Romeo Ferraris Cinquone Stradale hit the web on Saturday giving us a taste of the limited production model.

We're still waiting for the Italians to share the full details but in a previous email, Romeo Ferraris told us that its over-the-top Fiat 500 Abarth will be an "extreme" street-legal version of its racing model powered by a highly modified 1.4-liter turbo engine delivering 300-horsepower.

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Romeo Ferraris Preparing Insane Fiat 500 Abarth with 300-Horses

Once upon a time, not too long ago, 300-horsepower was considered sports car territory. For example, in 1989, the BMW 850i Coupe came with a 300HP V12 under its long hood while the Ferrari 348's V8 also churned out 300HP. Heck, up until 2009, the Ford Mustang GT was powered by a 300HP V8.

Nowadays, 300HP has become something like Five Dollar Foot-long subs with even the smallest of cars like the Fiat 500 reaching the magic output number with a little help from the tuning industry.

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Alfa Romeo Lays Out Product Plans Until 2014, Readying a New RWD Saloon with a V6 Engine

Out of all the mainstream brands included in the Fiat Group and Chrysler LLC portfolio, Alfa Romeo has the most potential to achieve a global reach and bring in some much needed cash and sales. The Italian company's boss Sergio Marchionne is well aware of this and that's one of the reasons he doesn't want to sell Alfa Romeo to Volkswagen, despite Ferdinand Piechs' persistent efforts.

However, one of the most pressing problems with Alfa Romeo is the constant delays, be that for the successors to models like the 159 series or the company's long-awaited return to the U.S. market.

Suffice it to say, there's no way of being sure that the Fiat Group has managed to sort out the time schedule-related problems when it comes to Alfa Romeo. Nevertheless, at a recent event for investors, the Fiat Group introduced an updated plan for the Milanese brand, which it hopes will revitalize Alfa Romeo through the presentation of new models.

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Former Chrysler CEO Nardelli Says Cerberus Could Have Saved the Automaker

It's been two years since Bob Nardelli stepped down as Chrysler CEO while the company was still owned by private equity firm Cerberus Capital Management LP, for which he still works, but the 63-year-old exec still has the hots for the Detroit carmaker.

During an interview with The Detroit News on the sidelines of a recent Dow Jones conference in New York, Nardelli said that the Obama administration didn’t have to give Chrysler away to Fiat as he believes Cerberus could have done a better job of saving the automaker.

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Official: Fiat-Chrysler Alliance to Build New Small Jeep SUV at Mirafiori Plant in Italy

We have more news coming out of the Fiat Group and Chrysler LLC camp. After the announcement on the new Alfa Romeo 1.8-liter turbo engine, the group said it has finalized plans to build a new small Jeep SUV model at its Mirafiori plant in Turin, Italy.

The company noted that development of the manufacturing infrastructure at Mirafiori will begin in 2012 with production of the new baby Jeep model expected to begin in the second half of 2013 alongside an updated version of Alfa Romeo's MiTo supermini.

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Alfa Romeo Announces New 1.8-liter Turbo Engine with up to 300HP, Production Starts in 2013

The Fiat Group has revealed plans to produce a new four-cylinder gasoline direct injection turbo engine for Alfa Romeo at the firm's FMA plant in Pratola Serra beginning in early 2013.

The Italian company said that the all-aluminum powerplant has a displacement of 1.8-liters and will feature advanced technologies such as a 200-bar gasoline direct injection system, dual variable timing and a high-efficiency turbocharger. It will be offered in numerous versions the most powerful of which will develop 300-horses.

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New Chrysler Ypsilon Supermini Makes its Debut in Britain [50 Photos]

The Fiat-Chrysler alliance has said that the two groups will work hand-in-hand towards the development of all future models, with the Italian branch handling the smaller and compact / medium segments and the American, the medium and larger categories.

We'll have to wait to see the first (real) results, but for the time being, the group is making use of one brand's vehicles to supplement the lineup of another brand through the age-old approach of rebadging.

Following the European premieres of the Chrysler 200, 300 and Town & Country with Lancia badges and names, the table has turned around with Chrysler welcoming a Lancia model into its range, the new Ypsilon supermini. But it's not for U.S. consumption.

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Jeep's Updated Production Plan Includes Four New Models Covering Most Segments by 2014

While future production plans for the Fiat-Chrysler alliance's Italian brands (Fiat , Alfa Romeo and Lancia) can change from one moment to the other for a variety of reasons, up until now, the American branch of the group has proved to be more reliable and on time when it comes to new projects.

At a recent investors presentation in Germany, the Fiat Group unveiled its product plans for Jeep, which the automaker considers as one of the two global brands in the alliance, the other one being Alfa Romeo.

Under the revitalization plan, which runs up until 2014, Jeep will expand its portfolio with a series of new models to cover all SUV/Crossover segments. The group's –admittedly ambitious- goal is to double Jeep's global sales from around 400,000 units in 2010 to about 800,000 vehicles in 2014.

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Fiat Joins Pink Initiative for Breast Cancer Awareness in the U.S. with Limited Edition 500

The Chrysler Group through the Fiat brand is the latest carmaker to support the efforts of the Breast Cancer Research Foundation (BCRF), which raises awareness of the disease, and provides funding for research into a possible cure.

Fiat's contribution comes in the form of the new 500 "Pink Ribbon" limited-edition model, of which 250 examples will be sold in the United States through the firm's official dealerships beginning from October.

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U.S. Fiat Dealers Disappointed by New Decision to Delay Alfa Romeo's Return

American fans of the Alfa Romeo brand are not the only ones to be upset by the Fiat-Chrysler alliance's most recent decision to delay the scheduled return of the Italian automaker to the States. So are the company’s newly launched Fiat dealerships that were expecting the brand to launch in late 2012.

While Fiat and Chrysler CEO Sergio Marchionne never put it in ink, the company had told its 130 Fiat dealers in the USA that they would likely get Alfa Romeo cars as part of their franchise.

The Fiat-Chrysler alliance appointed a total of 130 Fiat dealers across the States, most of which already had a Chrysler store. The company gave dealers the permission to incorporate temporary showrooms in their existing Chrysler facilities, but required them to build separate and permanent stores by the end of 2012.

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The Manchurian Candidate: Jeep capitalizes on Fiat’s Chinese Operations, Wants to Build SUVs locally

Now that Sergio Marchionne has consolidated Fiat-Chrysler management into a smaller, leaner unified team, its members are working full force to maximize the group’s capabilities.

Jeep CEO Mike Manley travelled to China last Wednesday to negotiate the local production of Jeep models with Guangzhou Automobile Group Co Ltd., which already has a joint venture with Fiat.

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Video: Jennifer Lopez Shakes it for the New Fiat 500C

While we were busy bringing you all the news from the 64th International Auto Show in Frankfurt, Fiat USA released their latest commercial for the newly launched in the States, 500C open-top city car, starring Jennifer Lopez.

This is the first but not the last ad to show the hot 42-year old pop star as Fiat has enlisted Lopez to promote the new 500 in more commercials that will appear gradually throughout the year. If you try hard, you may notice the 500 taking a backstage role in the promo...

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Another Month, Another Delay: Alfa Romeo Won't Come to the States Until 2013, Cancels SUV Plans

In what has become something of a joke for those closely following the Fiat Group's plans to re-introduce Alfa Romeo to the States, the Milanese firm's CEO Harald Wester told journalists in Frankfurt that the company has once again pushed back the U.S. presentation of several key models.

Wester also said that Alfa Romeo has canceled plans to build a mid-sized SUV at Chrysler Group's factory in Ohio. Read more »

IAA 2011: Abarth Turns Fiat's 500 City Car into the 695 Competizione

A new version of the 500 city car was Abarth’s most important model at the 64th IAA. As you can probably tell from its name, the Abarth 695 Competizione is a hardcore version of the normal Abarth 500, and it also pays homage to the company’s race-tuned cars of the past. Read more »

IAA 2011: Fiat Ready to Conquer the City Car Segment with All-New Panda

The most important debut from a sales point of view for the Fiat Group at the Frankfurt Motor Show is the brand-new, third generation Fiat Panda city car. With more than 6.5 million sales spread over two generations and 31 years, the Panda is one of Fiat's most successful models.

The 2012 Panda has been completely renewed and comes with a larger body, fresh looks, improved versatility and a new range of engines.

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