Change of Plans for Chrysler Group, will Eliminate Duplicate Models, Hints at U.S. Market Delta

The product plan brewing continues over at the Fiat Group – Chrysler LLC alliance. Following the recent news on the Jeep and Alfa Romeo brands, the group's CEO Sergio Marchionne offered new details on Chrysler LLC's strategy.

In an interview with Automotive News, Marchionne said that the company has revised its Project Genesis plan, which was put in place in 2008 when Chrysler was still under the ownership of Cerberus Capital Management.

The two key elements of the Genesis plan are merging the dealerships of all four Chrysler group brands, including Chrysler, Dodge, Jeep and Ram under one roof, (with only a few exceptions), and abolishing duplicate products that are the result of badge-engineering such as the Chrysler Sebring and Dodge Avenger, and the Chrysler Town & Country and Dodge Grand Caravan.

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New Chrysler Delta Hatch Goes on Sale in the UK [71-Photos]

The new Ypsilon supermini is not the only Lancia model to wear Chrysler's winged badge in Britain. Joining the Ypsilon's voyage across the British channel is the Lancia Delta hatchback that went on sale today as a Chrysler with a starting price of £16,695 OTR.

The move is part of the Fiat-Chrysler alliance's decision to market all Lancia models in the UK under the Chrysler brand name.

Chrysler is marketing the new Delta a C-segment model with D-segment interio space and features. The five-door model measures 4520mm in length and rides on a 2700mm long wheelbase.

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IAA 2011: Lancia Displays its Stars and Stripes in Frankfurt

If anything else, and with a few exceptions such as the Ypsilon supermini, the aging Musa and the Delta compact hatchback, Lancia's range is beginning to look eerily similar to that of the Chrysler brand.

At this week's 64th International Auto Show in Frankfurt, the Italian company displayed its entire lineup including the Thema sedan, Flavia Cabrio and the Voyager MPV, which are rebadged versions of the Chrysler 300, 200 Convertible and Town & Country respectively.

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IAA 2011: New Stratos Makes its Motorshow Debut in Frankfurt

While the Fiat Group has more or less cut ("neutered" would probably be a more appropriate word…) Lancia from its past, a dedicated fan of the Italian brand with a lot of money to spend, decided to resurrect one the most famous sports cars of all time.

We are talking of course about German businessman Michael Stoschek and his one-off New Stratos that made its first public appearance at a major automotive event in Frankfurt.

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