Get Ready for a New Built Tough Commercial: Firefighter Drives Off Heavily Wrecked Ford F-150

We promise to act utterly surprised when someone over at Ford accidentally discovers this video footage of a heavily damaged F-150 pickup truck driven over the rumbles of a destroyed showroom and turns it into a "Built Ford Tough" commercial.

The poster of the clip is an unnamed manager from the Kelleher Ford dealership located in the small Canadian town of Dauphin in the Province of Manitoba. According to the description, the incident took place after the dealership caught fire on September 10, 2011.

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Ford Updates F-150 for the 2012 Model Year with New Equipment and Styling Package

The most popular truck in Ford's range, the F-150, is entering the 2012 model year with a few mild upgrades concentrated on fine-tuning the driveline and improving the equipment packages.

Under the sheetmetal, Ford replaced last year’s electronic shift-on-the-fly with a an enhanced two-speed automatic 4x4 system that gains a 4x4 auto mode for Lariat, King Ranch and Platinum trim levels. Across the range, there's a new standard Hill Start Assist feature that prevents the truck from rolling backward at a stop.

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