Change of Plans for Chrysler Group, will Eliminate Duplicate Models, Hints at U.S. Market Delta

The product plan brewing continues over at the Fiat Group – Chrysler LLC alliance. Following the recent news on the Jeep and Alfa Romeo brands, the group's CEO Sergio Marchionne offered new details on Chrysler LLC's strategy.

In an interview with Automotive News, Marchionne said that the company has revised its Project Genesis plan, which was put in place in 2008 when Chrysler was still under the ownership of Cerberus Capital Management.

The two key elements of the Genesis plan are merging the dealerships of all four Chrysler group brands, including Chrysler, Dodge, Jeep and Ram under one roof, (with only a few exceptions), and abolishing duplicate products that are the result of badge-engineering such as the Chrysler Sebring and Dodge Avenger, and the Chrysler Town & Country and Dodge Grand Caravan.

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Former Chrysler CEO Nardelli Says Cerberus Could Have Saved the Automaker

It's been two years since Bob Nardelli stepped down as Chrysler CEO while the company was still owned by private equity firm Cerberus Capital Management LP, for which he still works, but the 63-year-old exec still has the hots for the Detroit carmaker.

During an interview with The Detroit News on the sidelines of a recent Dow Jones conference in New York, Nardelli said that the Obama administration didn’t have to give Chrysler away to Fiat as he believes Cerberus could have done a better job of saving the automaker.

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