Caught on Film: Alert Toyota Driver Saves Careless Motorcyclist's Life

Due to the fact that motorcyclists are far less protected in the event of an accident, they usually pay more attention to the road than car drivers.

But not this time as the man seen in the video footage below riding the scooter carelessly took the corner a little too wide and too fast. As a result, he drifted to the other side of the road and eventually lost traction and fell down.

Luckily for the biker, the driver of the oncoming vehicle (which appears to be an older-generation Toyota Corolla sedan), was fully alert and managed to avoid hitting him the last moment.

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Video: The Making of Toyota's Prius Family People Person TV Spot

Where some see Toyota's "Prius Family People Person" commercial as the creepy stuff children's nightmares are made of, others see a piece of creative marketing.

After the wide release of the TV spot, Toyota published a behind-the-scenes video to show us how the advertising agency managed to create a 17-foot tall person and the surrounding areas seen in the commercial.

Regardless of what you think about the ad, it's definitely worth a look. Check it out for yourself in the video after the break.

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Video: Toyota Supra Drifter Outwitted by Cop on Roundabout

A jazzy driver in a fourth-generation Toyota Supra was filmed trying to have some drifting fun on a roundabout at the expense of the police. After the patrol car tried to follow the Supra on the roundabout the cop outsmarted the driver by turning off his emergency lights and placing the car in the middle of the road.

Given that the police car appears to be a VAZ-2110 (otherwise known as the Lada 110), we presume that the scene took place in Russia or a nearby country. Video follows below.

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Toyota Design Boss Says "Pump That Up," But the Company's Ads Say, "It’s a Car"

As we reported earlier this week, raffish-haired Akihiro Dezi Nagaya, Toyota’s global design chief, plans to implement a more aggressive design theme for the brand. “We have eliminated emotion. We need to pump that up” he said in an interview at the Frankfurt Auto Show.

Changing Toyota’s “quiet and non-offensive” image won’t be easy. Nagaya will be faced with challenges both from within Toyota, a company known for consensus-driven conservatism, and with the brand's consumer base. Nagaya recognizes that Camry buyers, for example, “don't want something too aggressive.”

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Ad Watch: Toyota Gets Tough and Cheeky with New Hi Lux Commercials

In of those rare moments when advertisers not only manage to get the message through but also capture our attention with their commercials, Toyota launched a series of ads to promote the recently facelifted HiLux pickup truck.

The common theme line for the humorous TV spots, which were shot for Australia, New Zealand and South Africa, is that the new HiLux is "unbreakable" and extremely lovable – or so Toyota claims.

Turn the page to watch all three ads.

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Toyota’s New Chief Designer Promises More Aggressively-Styled Models

If there's one thing Toyota can’t lay claim to - minor a few exceptions such as the Celica, it's that its vehicle have an emotion-inspiring design. In fact, one could say that, almost its entire line up leans towards the conservative side.

But now, the company's new global head of design, Akihiro 'Dezi' Nagaya, plans to change all that and adopt CEO Akio Toyoda's call for a “more emotional approach” when it comes to styling.

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Ad Watch: Unboxing of a 2012 Toyota Yaris

If you're a gadget freak, then you're probably no stranger to "unboxing" videos made to showcase a variety of products and which are posted throughout the internet.

Toyota takes the same idea to a different level by applying the concept to a new commercial for its recently launched 2012 Yaris supermini, starring Gizmodo's Adam Frucci.

Those interested may watch the spot in the video after the jump.

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Jackasses on Wheels and with Guns Terrorize Middle East Drivers [Video]

There's hooning. And then there's criminal hooning. These particular individuals shown in the video after the break no doubt belong to the second category with their idiotically dangerous antics.

Filmed somewhere in the Middle East (possibly in Saudi Arabia if we are to believe the Youtube commentators), the 10-minute long clip primarily focuses on the "achievements" of the driver and passengers of a silver Honda Accord and to a lesser extent, the crew in a Toyota Camry.

As if waving guns and shooting in the air on a public road isn't dumb enough, the wannabe drifters terrorize all the rest of the drivers throwing the Accord in front of passenger cars, trucks and even near a school bus.

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Toyota Introduces New Prius Family with a Bizarre Commercial [Video]

Coinciding with the announcement on pricing for the new 2012 Prius Plug-in Hybrid that will launch next spring and the new Prius V minivan that is set to go on sale this October, Toyota has unleashed a new campaign to promote the growing family of Prius models.

The new TV spot is named "People Person" and it was created by advertising agency, Saatchi & Saatchi.

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