Fiat Debuts New Jennifer Lopez Ad Featuring…the 500 Cabrio

The North American division of Fiat has launched its second commercial about Jennifer Lopez featuring the new 500 Cabrio. And no, we're not the ones to get it wrong here but Fiat's advertising agency which seems to have got its priorities confused.

While we get to see more of the Fiat 500 Cabrio than the first online ad with J. Lo, the commercial, title "My World" continues to focus on the "actress, entertainer, philanthropist and entrepreneur" with her song "Until it beats no more" playing on the background.

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Romeo Ferraris Preparing Insane Fiat 500 Abarth with 300-Horses

Once upon a time, not too long ago, 300-horsepower was considered sports car territory. For example, in 1989, the BMW 850i Coupe came with a 300HP V12 under its long hood while the Ferrari 348's V8 also churned out 300HP. Heck, up until 2009, the Ford Mustang GT was powered by a 300HP V8.

Nowadays, 300HP has become something like Five Dollar Foot-long subs with even the smallest of cars like the Fiat 500 reaching the magic output number with a little help from the tuning industry.

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Fiat Joins Pink Initiative for Breast Cancer Awareness in the U.S. with Limited Edition 500

The Chrysler Group through the Fiat brand is the latest carmaker to support the efforts of the Breast Cancer Research Foundation (BCRF), which raises awareness of the disease, and provides funding for research into a possible cure.

Fiat's contribution comes in the form of the new 500 "Pink Ribbon" limited-edition model, of which 250 examples will be sold in the United States through the firm's official dealerships beginning from October.

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Video: Jennifer Lopez Shakes it for the New Fiat 500C

While we were busy bringing you all the news from the 64th International Auto Show in Frankfurt, Fiat USA released their latest commercial for the newly launched in the States, 500C open-top city car, starring Jennifer Lopez.

This is the first but not the last ad to show the hot 42-year old pop star as Fiat has enlisted Lopez to promote the new 500 in more commercials that will appear gradually throughout the year. If you try hard, you may notice the 500 taking a backstage role in the promo...

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IAA 2011: Abarth Turns Fiat's 500 City Car into the 695 Competizione

A new version of the 500 city car was Abarth’s most important model at the 64th IAA. As you can probably tell from its name, the Abarth 695 Competizione is a hardcore version of the normal Abarth 500, and it also pays homage to the company’s race-tuned cars of the past. Read more »