Lotus Wants to Make the World Notice its Cars to Increase Disheartening Sales

Lotus is a brand with a long and distinguished history – yet that's not enough if your present situation is dire. In the first eight months of the year, Lotus sales were merely a blip in the UK sales chart as only 272 cars were delivered, a 24% decrease to the already depressing 358 units of the same period in 2010.

Karl Heinz Kalbfell, who used to work for BMW, was brought in last year in an effort to increase sales. He says that the reason Lotus can’t sell more cars is that the public isn’t aware of the company's products.

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Caterham Launches New Company, Will Introduce Brand-New Models

Back in April, when the owners of Formula 1’s Team Lotus acquired British sports car maker Caterham, they promised to “have all the ingredients and the launch pad to take Caterham to new exciting horizons with innovative products and greater brand exposure.”

True to their word, Caterham's new owners announced on Monday that they are creating a new, standalone engineering business named CTI (Caterham Technology and Innovation).

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IAA 2011: New Lotus Evora GTE Limited Edition with 444-horses

After receiving positive feedback and ongoing interest from buyers, Lotus decided to expand the availability of its special edition Evora GTE road car instead of sticking to its original plan that called for a limited production run of 114 cars for the Chinese market.

The special edition is based on the Evora GTE racecar featuring the same 3.5-liter supercharged V6 engine delivering 444-horses, up from the Evora S' 350-ponies.

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IAA 2011: Lotus Debuts New Exige S with 350HP V6 and Rally-Spec Exige R-GT

Among the many world premieres at the Lotus stand in Frankfurt is the new Exige series and more specifically, the street-legal Exige S, and the competition Exige GT with which the British company plans to make its comeback to the world of rallying.

The road-going Exige S somewhat deviates from Lotus' philosophy of making ultra-lightweight sports cars with small displacement engines as it brings in the Evora S' 3.5-liter supercharged V6 that produces 350-ponies.

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IAA 2011: New Lotus Elise S with 220HP and Elise SPS

The most popular car in Lotus' lineup is up for its annual model year upgrade with the presentation of the Elise S that features a new supercharged four-banger and the Elise SPS that utilizes a new lightweight, robotized automated manual transmission. Read more »