Jeep Announces New Ad Campaign for Italy

Jeep is one of the two mainstream brands within the Fiat Group – Chrysler LLC alliance (the other one being Alfa Romeo) that are destined to play a major global role in the company's growth plans for the future.

To mark Jeep's renewed lineup in Italy, the automaker is launching a new TV campaign under the tagline "Don’t' adapt to conventions". The first spot is named "Never Adapt" and it will begin airing on Italian television channels on Sunday, October 9.

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Jeep's Updated Production Plan Includes Four New Models Covering Most Segments by 2014

While future production plans for the Fiat-Chrysler alliance's Italian brands (Fiat , Alfa Romeo and Lancia) can change from one moment to the other for a variety of reasons, up until now, the American branch of the group has proved to be more reliable and on time when it comes to new projects.

At a recent investors presentation in Germany, the Fiat Group unveiled its product plans for Jeep, which the automaker considers as one of the two global brands in the alliance, the other one being Alfa Romeo.

Under the revitalization plan, which runs up until 2014, Jeep will expand its portfolio with a series of new models to cover all SUV/Crossover segments. The group's –admittedly ambitious- goal is to double Jeep's global sales from around 400,000 units in 2010 to about 800,000 vehicles in 2014.

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